Direct Line are the latest company to use Twitter for a competition and they’ve decided to take a slight different route. They’ve created Teamergency, a website that highlights the fact that in a crisis British people tend to head straight to the tea pot. They’ve been also looking at Twitter to spot this trend and are asking people to include the #teamergency hash tag to help them identify those in need of tea.
The good news is that there are prizes on offer. Those deemed in most need of a Teamergency will be sent 1 of 100 limited edition boxes of Direct Line emergency tea, whilst the best overall tweet will get it’s poster a “luxurious afternoon tea for two at the world-famous Ritz hotel in London”. Not bad for just tweeting.
You can follow Direct Line at Teamergency on Twitter and stay up to date with all the latest news and prize winners. Winners will be selected every day during the promotions period and that ends on 27th August 2009.
After one week (20th August) the campaign hasn’t really taken off in the same as Moonfruit or Mpora. With 10 prizes of tea per day and 5 overall prizes of Tea at the Ritz on offer a quick search for #teamergency shows just over 30 tweets for the 19th August with 350 people following.
This may pick up in the second week as more compers become aware of the competition, but it does show that perhaps not all Twitter competitions instantly result in massive interest from the Twitter community.