WETcreative and The Mystery of The iPad Twitter Competition

Posted on: November 20th, 2010 by Jason 8 Comments

Late on Friday we received a message on Twitter regarding problems with a recent iPad competition that had appearing on the social network. The message read “Please RT and unfollow @WETcreative for running a dodgy ipad competition #unfollowfriday”. Naturally intrigued we looked deeper and found that a number of compers were annoyed by the competition.

As we understand it an iPad was offered as a prize by the Twitter account @WETcreative. When it came to announcing who won the account holder informed followers that the person wished to remain anonymous and had been contacted via DM. However, eagle eyed compers noted that @WETcreative mainly followed celebrities and had not added any new people to their account.

Twitter Competition

This was interpreted as that they couldn’t have DMed (direct messaged) a winner and that raised questions over whether the competition was in fact genuine. It should be noted that you can DM someone following you, but they can’t reply if you’re not following them.

Despite questions from compers direct to @WETCreative (and the subsequent messages made to comping accounts) no winner was announced.

After getting the tweet we decided to take a look. Looking back at previous weeks, the same account holder had offered Peter Kaye tickets and £200 of Google Ads as prizes and again no winners were announced. On paper it doesn’t look good, but perhaps it was just a genuine misunderstanding and something easily rectified?

It’s important to give a promoter the chance to sort themselve and if the competition was genuine surely they’d have posted the winner on their twitter account in response to the requests?

Win Peter Kaye Tickets

Sadly we’ll never know if @WETcreative were genuinely giving away prizes or what a result of any intervention by the Institute of Sales Promotion, as threatened by compers, would have yielded.

The Twitter account of @WETcreative has followed that of Jason Mansford and been deleted from the twitterverse. Therefore, we can only say for sure that one of them was definitely in response to a public misdemenour (sorry Jason – we liked your funny tweets) but in the other case it doesn’t look great.

What we do know is that it’s good to know that compers are being eagle eyed on Twitter and this incident should pose as a warning to both promoters and twitter entrants.

Just because a competition is on Twitter, it doesn’t absolve anyone from the basics of running a promotion. In our opinion, promoters really need to adhere to the Twitter rules for running contests including protecting themselves by making sure they have clear terms and conditions.

Promoters found not to be playing fair with their Twitter competitions may find themselves being discussed in the same way as WETcreative.

Join The Conversation

  • lapsapchung

    On Friday,as well as the iPad, they were (allegedly?) offering a prize of a holiday in Cornwall in a one day only comp. Pretty amazing prizes when you think that organisations with around 2,000 followers – 4 times what they had – usually give out prizes with a value of around £25.

    I’ve got my message ready to send to the IPM when they go to work on Monday.

  • missblastoff

    As a graphic designer, I was actually more shocked to see their truly dreadful logo and website at http://www.wet-creative.co.uk/ – NOT a good advertisement for your graphic design business at all! Perhaps they should have thought of that before running the iPad competition….

  • sophia8

    As a web designer, I’m also pretty shocked by the quality of their site. And look at their portfolio page – instead of links to sites and graphics they’ve designed, there’s only this message:
    “20 Aug 2010 – We are currently putting together our portfolio and will upload this page shortly. Please drop back to see our portfolio.”

  • fluffywhite

    Thanks for the head up

  • ginjim

    Looks like theres no longer a wetcreative twitter account

  • mackemprincess

    I received the DM saying to unfollow as well. It did seem very suspicous!

  • libra100

    Thanks for the information.

    I also received the message about WETcreative, and found it all very strange.

    Why would anyone offer prizes they have no intention of giving? Their account is closed so whether more information will be available, who knows?

  • katytik

    The website isn’t working now and twitter isn’t just gone, it says it’s been suspended!
    I don’t think they knew what they were in for from the world of compers….